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2010 Porsche Panamera is sales success

Porsche Panamera wins the world over

2010 Porsche Panamera is sales success

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Filed under: European Car News, European Luxury Cars, Porsche
2010 Porsche Panamera is sales success


One year on and the 2010 Porsche Panamera sports sedan/hatchback is an official sales success, selling 22,518 across the globe. Sales in the United States number 6,188, with 890 of those in Los Angeles and 760 in New York.

The most popular model, at 9,394 examples bought (base price: $93,800), is the Panamera 4S. This model has all-wheel drive and a 400-horsepower V8. Coming in second is the highest-performance model, the 500-hp Panamera Turbo (from $132,600), with 6,171 units shifted. And third in line, having found 4,563 owners (who have shelled out at least $89,800 a pop), is the Panamera S, like the 4S but with rear-wheel drive. Favorite exterior colors are basalt black metallic, carrara (yes, that’s the spelling, like the marble) white and carbon grey metallic.

As yet another controversial move for Porsche, the Panamera met with a similar initial resistance in the car world as the Cayenne SUV, which has become the company’s best-selling vehicle in the U.S. Once again the public have voted with their wallets, at least that section with big enough wallets. Diehard Porsche-philes who think the company should just make sports cars could try looking at it this way: if business is good, then Porsche still can afford to make the 911 and Cayman S, still go racing, and then make crazy-wonderful cars like the 918 Spyder hybrid-powered supercar. We all win in the end.

The Panamera has even reached sufficient critical mass to warrant an appearance or three in the HBO series Entourage that pokes fun at the behind-the-scenes machinations of Hollywood, and where characters frequently tool around in Ferraris, Aston Martins and Maseratis.


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