McLaren has released the first of three short films designed to depict the McLaren brand in a new way to celebrate its 50th anniversary.
Rather than focus on the high-tech world of the McLaren Formula 1 team, or even its new P1 supercar, the short film sheds light on Bruce McLaren, who founded the racing team five decades ago.
Directed by Marcus Söderlund, the Swede chose to have an actor recount McLaren’s life by retracing the scene of his fatal crash at Goodwood circuit in 1970.
It’s accompanied by the words of Bruce McLaren: “…What might be seen as a tragic end was in fact a beginning. As I always said, to do something well is so worthwhile that to die trying to do it better cannot be foolhardy. Indeed, life is not measured in years alone but in achievement...”
The second and third episodes of the McLaren short film trilogy will be released via www.mclaren.com and through the McLaren YouTube channel
Click HERE to see the short film.